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9 Feb 2012

Hollywood likes tree-hugging Dr. Seuss character

The Lorax, perhaps the most famous anti-industrial crusader from children's literature, is about to become a big-time corporate spokesman. The animated movie is about a creature who 'speaks for the trees' and fights rampant industrialism in a retelling of the Dr. Seuss children's book first published in 1971.

The Hindu : Opinion / Op-Ed : Hollywood likes tree-hugging Dr. Seuss character: The studio is being selective about its partnerships, with a focus on planet-saving activities, like planting trees, that aren't usually the focus of children's movie campaigns.

U.S. Environmental Protection Agency hopes the movie will help children understand the link between saving energy and saving the environment.

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