"Hostile online campaign takes some of the shine off Vedanta's promotionals."
The Hindu : Opinion / Op-Ed : Camera Obscura and the manufacture of happiness: Vedanta's “Creating Happiness” campaign, is part of an “initiative to tell our side of the story”; yet the hostile reception on blogs and social-media networks like Facebook and Twitter highlights the risks of exposing a tightly controlled corporate message to the anarchy of the internet.
The Hindu : Opinion / Op-Ed : Camera Obscura and the manufacture of happiness: Vedanta's “Creating Happiness” campaign, is part of an “initiative to tell our side of the story”; yet the hostile reception on blogs and social-media networks like Facebook and Twitter highlights the risks of exposing a tightly controlled corporate message to the anarchy of the internet.
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