Ever since the 1991 elections, India has not had a majority government. While it may be looked as congress' failure to reach the masses, it is also in general, the inability of national parties (including BJP) to reach out. This article talks of the need to decentralize the national parties which have too many leaders, and focus on problems at ground level.
http://expressbuzz.com/opinion/editorials/decentralisation-lessons-for-parties/370465.html
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