Auto shows still use women as eye candy

"Automakers are desperate to sell cars to ‘millenials' — who are hardly likely to be impressed with such tired, tacky sexism."

The Hindu : Opinion / Op-Ed : Auto shows still use women as eye candy

Using women to sell stuff is hardly new. And to be fair to the auto show, it's done in reasonably good taste. What other major industry so blatantly ignores the fact that half its customers are women?

They need to do something different: no millennial is going to be sold by this 70s game show aesthetic. It's time to end the march of the dolls.