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Flipkart.com

2 Mar 2012

Online privacy in danger of turning an open book

"The edifices of privacy that we once thought we understood are melting like ice in a heatwave. "

It's not just in the narrow space of web browsing or apps that we're identifiable and losing privacy, supermarkets track your purchases.
There's growing awareness among a number of people on social networks that there's value in keeping information about yourself, your whereabouts and life private. Not just to protect yourself from identity theft; also just because it's nice to have some part of you that isn't subjected to the panopticon of the web.

The announcement by the Obama administration that it would push for all browsers to have a “Do Not Track” button as part of a “consumer privacy bill of rights”, while the Californian attorney general said that apps would have to include privacy policies to tell users what data they would access.

But where does it all end? It's a systemic problem, and the situation will only change when it's not fashionable to give away your data, when it becomes sad to do so in front of your peers.

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